Brandon Louis is promoting his new eCom Wealth Academy course pretty heavily via Instagram of late. Chances are that if you are here, youve seen them too.
If you are wondering if this course is worth the $497 asking price, what the course content is like, what you get if you decide to sign up, and if this is the best course currently available to learn dropshipping then I suggest you read on in this review. Or if you are in a hurry you canjump straight to my verdictto save yourself some time.
The eCom Wealth Academy course claims to help you start a hugely profitable eCommerce business by finding a 6 figure winning product. It is marketed at all experience levels, whether you have tried eCommerce in the past or have no online or business experience.
I find it interesting that his website, brandonlouis.io, is entirely dedicated to the course. You wont find an about me page, blog or other information there. Seems as if this is a relatively new site created to exclusively promote the course.
As such it is hard, if not impossible, to know who Brandon Louis really is there is very limited information about him online. All you can really find is that he is a 22 year old entrepreneur from New York who has supposedly made hundreds of thousands of sales via eCom. And this is from his own Sales Page! (If you dont believe me try searching in Google yourself).
He does not have a YouTube Channel, nor is there any real mention of him on other sites and blogs. It looks like he purely markets himself via his Instagram Account @brndnlouis. At time of writing he has 17.4k followers and just 6 posts with only one being related purely to eCommerce (more specifically Shopify). Having used Instagram for years, it appears to me that he has used some sort of bot software to generate his likes and follows.
Nonetheless, the focus of this review it to take a look at the course and what you will be getting, whether theres some good content there and so on and so forth. So without further ado lets get started.
eCom Wealth Academy is currently available for purchase via the Teachables platform and also on his own personal website aforementioned.
The course can be picked up on his personal website for $497 whereas on teachables it will set you back $596. Strangely, his personal website says that there is currently 50% off so there seems to be a discrepancy in his pricing strategy. Either way, youre getting the same content.
If you have discovered his course via his Instagram ads then you will have likely been directed to his personal site which is setup with ClickFunnels.
The course is broken up into 7 distinct modules and consists of a total of 40 videos that guide you through store creation, product research, and advertising.
Here is a closer look at what you get in each of the modules:
The opening module of the course exclusively focuses on building your eCommerce store on the Shopify platform. This is the most comprehensive module in the course and where the majority of the videos and content lies. In fact there are 23 videos in total here.Thats over 50% of the course!
While this may be required for beginners, Im not quite sure how he can market this course at those who have tried eCommerce before when the majority of the content is on store creation.
Nonetheless, in this module you essentially learn how to build you store running through the thing you need to do step by step.
The first couple of videos cover the basics like account setup, general settings and all of the pags you are going to need (Refund policy, Return Policy, FAQ, and Terms of Service). You then move onto adding products and importing products via the Oberlo app. Standard stuff.
You learn a couple of techniques to spy on your competition and also some conversion boosting tactics like:
Other videos in this module include setting up your Facebook Business Account and Page for the latter advertising promotion strategy.
Finally there are some lessons on the technical aspects of your store including how to set up Google Analytics, buying a domain, email forwarding, setting up your FB pixel and URL redirects.
Despite nothing revolutionary in this module, despite my criticisms there is some really useful content here. Setting up some of the technical stuff can be difficult and confusing so its good to see it covered.
However, most of the videos here are all publicly and freely available on YouTube and other blogs. I guess the benefit is that the content is nicely aligned and in a logical order with a step by step action plan.
Ultimately if youre a complete beginner to Shopify and online business there will likely be some use. However if you have built stores before you are unlikely to truly benefit from the opening module.
The second module is a very brief overview of how you can fulfill your orders with the free Oberlo app. This will be used when you start getting orders from customers.
There are only three videos here but they basically teach you how to use Oberlo and and manage your sales via the app.
Theres a video on common AliExpress problems which is pretty common sense like not stocking products from low sale merchants etc.
The final video introduces the idea that you can use affiliate programs to find people to promote your product (which you will need to pay commission). Its a good strategy but is more advanced and not something you will likely want to do at this stage.
Affiliate programs are notoriously expensive to sign up to as a merchant (Shareasalecosts $550 minimum for example) and youre going to need to pay for FB ads on top of paying for this course so unless you have a lot of spare money lying around this probably isnt the wisest of strategies.
An interesting and not often spoken about method is the content of the third module; using Twitter to find customers.
I like that its being discussed as its a platform with a lot of potential customers but its not a platform that is exactly growing nor is ideal for advertising.
Brandon states that this is an untapped market but with literally no other dropshippers discussing it, there is probably a reason for it.
There are five lessons here which aim to teach you how to market your store and products on Twitter.
You learn how Twitter Influencer marketing works (basically getting Twitter accounts with large followings to promote your product for a fee) and the types of accounts to look for.
Theres also a video on how to write tweets that aim to drive sales but remember there is a character limit and youll have an account with no followers.
The module finishes with a lesson on how to open DMs (direct messages) on your account. This will be time intensive if you want to talk to customers but for talking with influencers would be useful.
The next module turns to Instagram Influencer Marketing and despite it being the largest social media platform in 2019 and one of the most visual and ideal to market on consists of only 2 lessons.
You learn the basics of how to find influencers and then a strategy you can use to automate the process.
I would have liked to have seen a lot more content here like setting up your own Instagram Ads, targeting audiences etc.
The next module is the third marketing strategy and perhaps the most commonly used for dropshipping Facebook Ads.
Again this is a short module consisting of only 6 videos so youre not learning any strategies or any advanced methods. Instead you learn more about Facebook Ad setup and how to use the platform. Heres what is covered:
You see its quite limited. When you compare this module to the one found ineCom Elites(50+ videos on Facebook Ads alone) and considering that course costs $197, Brandon appears to have really skimped on the content here. Then again, I doubt he knows as much as Franklin Hatchett on this specific advertising strategy.
Strangely out of place, module 6 is all about Product Research. Wouldnt this have made more sense to be module 1 or 2 surely you need your products in place before you build a store around them?
On top of that there are only three videos how to find winning products on each of the three platforms: Twitter, Instagram and Facebook. These are basic spying methods like using the respective search bars to seek out competitors products.
The final module of the course is short and consists of only 2 videos. The first should have been listed under the Facebook Ad module as its all about what you should look for during the various stages of your adverts life (basically it covers if and when you should cut/scale).
The final video is typical fluff like the right mindset you need to succeed with eCommerce. Surely if you are paying for $497 for a course you are taking it seriously and have the right mindset to begin with?
The eCom Wealth Academy Course by Brandon Loius falls short on several fronts, most notably content and price.
With just 7 modules, a total of 40 videos and most of those coming in the store building section (23), this is a very short course for the price(s) being charged. Its not exactly cheap and the course content is relatively basic you primarily learn how to set things up rather than learn the methods and systems to succeed.
I cannot see how you can justify paying $497 for this course, when you have more comprehensive courses for a third of the price. TakeeCom Elites by Franklin Hatchett as a prime example. It has over 175+ videos on the entire eCommerce store building, managing and scaling process and can be picked up for a far more respectable $197.
Theres a tonne of information on Facebook Ads, as well as other marketing methods like Instagram Marketing, Content Marketing, Search Engine Optimization, Sales Funnels, Email Marketing, Chatbots, Snapchat and a lot more.
Why not do yourself a favor and sign up to a course from a proven entrepreneur for a fraction of the price.
Taking it a step further, you could also get apremium high-convertingtheme with 12 conversion boosting apps included for a total spend of just $294. And youre still saving.
If you want to read more information on whats included in the eCom Elites course from the perspective of a student, thenclick here. Here, you can see screenshots from inside the members portal and see what the content has enabled me to achieve.
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