Choosing a great name for your startup is much trickier than most founders first believe. The best brand names wander into our subconscious, unnoticed. They assimilate smoothly …

This is what Ive been dressing like since 1991…

I live in Europe and have been able to keep a nice low profile. The only thing of real value that I own is my house (1,5 M) and my Gibson les Paul (25k). I bought my house for 300k and had it re-done on the inside. On the outside it still looks like a 300k house.

The only people who know what Im worth are my parents, my wife and my childhood best friend. I built my own mini empire in the foods branch and was able to build a brand that was bought by one of the…

What screams Im discreetly wealthy?

What is your story of becoming discreetly wealthy?

What dont people tell you about being ultra-wealthy?

How do you figure out if someone is secretly wealthy?

What screams Im discreetly wealthy?

What is your story of becoming discreetly wealthy?

What dont people tell you about being ultra-wealthy?

How do you figure out if someone is secretly wealthy?

What is it like to discover that a friend is secretly wealthy?

What is the biggest myth about being wealthy?

How did you become wealthy? How did you get started, what were your ambitions, and what troubles did you face?

What does it feel like to become a millionaire?

What are the secrets only the wealthy know and the middle class is unaware of?

Whats it like to be rich as in 1% rich?

What screams Im discreetly wealthy?

What is your story of becoming discreetly wealthy?

What dont people tell you about being ultra-wealthy?

How do you figure out if someone is secretly wealthy?

What is it like to discover that a friend is secretly wealthy?